InMotion Ventures

Editorial design

"InMotion Ventures invests in high-growth companies in the mobility and smart transportation sector. Powered by Jaguar Land Rover, they’re dedicated to backing innovations that will change the way we move – forever."

I was approached by InMotion Ventures and asked to help create a brochure that was to be distributed amongst their guests at an event they were hosting. As the brochure was to showcase the company, the events agenda and the ventures within the Accelerator, they were keen to create something that was clean, easy to read and interesting to look at.

While this was only one small piece of collateral for the event, that would no doubt be amongst a number of other pieces it, however, would be one of the first things guests would see. So rather than trying to make this a standout piece, we decided it was best to keep it functional and use the brochure design as a way to reinforce the InMotion Ventures core brand elements.