Barbour

Digital Concept design

"Nevertheless, in whichever area Barbour operates, it remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit, and glamor to its beautifully functional clothing."

Being a fashion brand Barbour creates some amazing photography to promote their products, just flick through any of their social accounts to see this. However, their website rarely uses these to the fullest of their potential. That is why I thought it would be worthwhile exploring a way in which they could use that photography a little differently as a "one off" landing page or microsite.

Taking one of their products I decided to see what the outcome would be if I put the imagery at the forefront of my design. In an attempt to employ the way the product looked to drive the sale, over the specifications. I also tidied up the navigation bar and the footer a little bit to make these a little less intrusive.